Privacy policy

01. Scope of This Privacy Policy

ShelfFlare.com is primarily a corporate and informational website presenting ShelfFlare LLC, its brands, retail activities, business approach, and partnership opportunities.

The Website does not currently provide a product checkout, customer account system, or payment-processing functionality.

Transactions completed through NutraVora, Amazon, Walmart, or another third-party marketplace are subject to the privacy policy and terms applicable to that website or marketplace.

02. Information We Collect

Information you provide

When you submit the ShelfFlare contact form, we currently request:

• Full name
• Email address
• Company name, if provided
• Type of inquiry
• Message
• Confirmation that you have reviewed this Privacy Policy

You may also voluntarily provide information when communicating with ShelfFlare by email or telephone.

Please do not submit payment-card information, passwords, medical information, government identification numbers, confidential trade secrets, or other highly sensitive information through the general contact form.

Technical information

When you access the Website, the infrastructure used to deliver it may process technical information such as:

• IP address
• Browser and device information
• Request timestamps
• Requested pages or resources
• Security-related request information
• General network and server-log information

This information may be processed by our website infrastructure providers for delivery, security, diagnostics, and abuse prevention.

03. How We Use Information

ShelfFlare may use information collected through this Website to:

• respond to corporate inquiries;
• evaluate manufacturing, supply, logistics, distribution, or brand partnership opportunities;
• maintain ordinary business correspondence;
• provide requested company information;
• protect the Website against fraud, abuse, spam, or security threats;
• troubleshoot Website functionality;
• comply with applicable legal obligations;
• establish, exercise, or defend legal rights where necessary.

The current Website contact form does not enroll you in a newsletter or automatically provide marketing consent.

04. Contact Form Processing

ShelfFlare’s contact form is currently handled through Formspree.

When you submit the form, information including your name, email address, optional company name, inquiry category, message, and related form fields is transmitted to Formspree so the inquiry can be delivered to ShelfFlare.

Formspree may maintain a copy of the submission within the account used to administer the contact form in accordance with its own privacy practices.

ShelfFlare’s Website code does not intentionally store the contents of your contact-form message in browser local storage.

Messages delivered to ShelfFlare may also be stored within ShelfFlare’s business email system.

05. Cookies, Local Storage, Analytics and Advertising

Theme preference

The Website currently stores your light/dark appearance preference in your browser’s local storage using:

sf-theme

This preference exists only to remember your visual theme selection.

You can remove it through your browser’s site-data or storage settings.

Website analytics

ShelfFlare.com uses Cloudflare Web Analytics, a measurement service provided by Cloudflare and enabled through the hosting platform that serves this Website. It is loaded from static.cloudflareinsights.com on every page.

Cloudflare Web Analytics reports aggregate Website traffic, such as pages viewed, referring sites, country-level location, browser and device type, and page-performance measurements.

It does not set cookies. ShelfFlare does not use it to build an advertising profile, to identify you individually, or to track you across other websites.

Advertising and other tracking

Beyond the analytics described above, the current version of ShelfFlare.com does not contain:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Microsoft Advertising tracking
• TikTok Pixel
• Hotjar
• Microsoft Clarity
• behavioral advertising pixels
• third-party social-media widgets

ShelfFlare also currently serves its Website fonts locally rather than loading them from a third-party font network.

If further analytics, advertising technology, cookie-based measurement, or similar tracking is introduced later, this Privacy Policy should be updated before or when that technology is activated, and an appropriate consent mechanism should be implemented where required.

06. Service Providers

ShelfFlare uses third-party providers where necessary to operate the Website and business communications.

These may include:

Formspree
Processes and delivers inquiries submitted through the Website contact form.

Cloudflare
May process request and network information when providing Website delivery, performance, availability, and security services. Cloudflare also provides the aggregate Website analytics described in section 05.

Business email provider
Processes emails sent to addresses using the shelfflare.com domain.

These providers may process information only to the extent necessary to provide their respective services, subject to their own contractual and privacy obligations.

07. How We Share Information

ShelfFlare does not sell personal information collected through this corporate Website.

We also do not currently share Website visitor information for cross-context behavioral advertising.

Personal information may be disclosed:

• to service providers supporting Website operations or communications;
• where you request or authorize the disclosure;
• where necessary to investigate fraud or security incidents;
• where required by applicable law, regulation, court order, or legal process;
• where reasonably necessary to protect ShelfFlare’s legal rights;
• as part of a merger, acquisition, restructuring, financing, sale, or transfer of all or part of the business, subject to appropriate protections.

08. Data Retention

ShelfFlare retains inquiry information only for as long as reasonably necessary for purposes such as:

• responding to the inquiry;
• maintaining relevant business correspondence;
• evaluating a potential commercial relationship;
• fulfilling legal, tax, accounting, or recordkeeping obligations;
• resolving disputes or protecting legal rights.

Copies of a contact submission may exist within Formspree and ShelfFlare’s email systems.

Retention periods may differ depending on the nature of the communication and applicable requirements.

When information is no longer reasonably needed, it may be deleted or anonymized where practicable.

09. Information Security

ShelfFlare uses reasonable administrative and technical measures intended to protect information handled through the Website.

However, no website, email system, internet transmission, or electronic storage method can be guaranteed to be completely secure.

For that reason, please do not transmit highly sensitive or confidential information through the general contact form.

ShelfFlare does not claim Website security certifications or audits that have not actually been completed.

10. Your Privacy Choices and Requests

Depending on where you live and the law applicable to your information, you may have rights concerning your personal information, which can include the ability to request:

• access to information associated with you;
• correction of inaccurate information;
• deletion of information;
• a copy of certain information;
• restriction of certain processing;
• objection to certain processing;
• withdrawal of consent where processing relies on consent.

To make a privacy request, contact: hello@shelfflare.com

We may take reasonable steps to verify your identity before fulfilling a request.

Applicable rights and response requirements vary by jurisdiction. ShelfFlare will evaluate requests based on the circumstances and laws that apply rather than representing that every privacy statute applies to every visitor.

11. Marketing Communications

The ShelfFlare corporate contact form currently does not automatically subscribe visitors to promotional email communications.

If ShelfFlare introduces newsletters or promotional subscriptions later, they should use a separate and clearly identified subscription process.

Where required, users will be provided with a method to withdraw from marketing communications.

12. Children’s Privacy

ShelfFlare.com is intended for corporate, commercial, and adult audiences.

The Website is not directed to children, and ShelfFlare does not knowingly use the Website to solicit personal information from children.

If you believe a child has provided personal information through the Website, contact hello@shelfflare.com so the matter can be reviewed.

13. International Visitors

ShelfFlare LLC is a United States company.

Information submitted through this Website may therefore be processed or stored in the United States, including through the service providers used for Website operations and contact-form processing.

Privacy laws in the United States may differ from those in your country.

Merely visiting the Website should not be described as consent to an international transfer. If you have concerns about submitting information from another jurisdiction, you may contact ShelfFlare before using the form.

14. External Websites and Marketplaces

ShelfFlare.com may contain links to:

• NutraVora
• Amazon
• Walmart
• LinkedIn
• other marketplaces, suppliers, business partners, or third-party websites

ShelfFlare is not responsible for the privacy practices of independent third-party websites.

When you leave ShelfFlare.com, review the privacy policy of the destination website before providing personal information.

15. NutraVora and Other ShelfFlare Activities

ShelfFlare LLC is the parent company of NutraVora LLC.

NutraVora operates consumer-facing activities separately from the ShelfFlare corporate Website.

Information collected through NutraVora’s Website, product checkout, customer-support channels, marketplaces, or other consumer operations should be governed by the privacy documentation applicable to those services.

16. Changes to This Privacy Policy

ShelfFlare may update this Privacy Policy as:

• Website functionality changes;
• new service providers are introduced;
• analytics or advertising tools are added;
• data practices change;
• applicable legal requirements change.

When material changes are made, the Effective Date at the top of the page should be updated.

Changes should not be represented as applying retroactively where doing so would be inappropriate or unlawful.

17. Contact ShelfFlare

For privacy questions, requests, or concerns:

ShelfFlare LLC
30 N Gould St, STE R
Sheridan, WY 82801
United States

Email: hello@shelfflare.com
Website: https://shelfflare.com